Does Redfin Buy Homes in Florida? The Real Answer

What Redfin Actually Sells You Today

So if Redfin isn't writing the check, who actually is? Redfin's current business answers that on its own pricing page: you list your house on Redfin's site, a Redfin agent represents you through the sale, and the actual buyer is whoever makes an offer on the open market, a person or company Redfin does not control. Redfin advertises a 1% listing fee, but only if you also buy your next home through Redfin within 365 days of closing on the listing. Sell without buying through them and the fee runs higher, with part of it credited back if you buy through Redfin later. Either way, that fee is Redfin's commission for representing you in a sale to someone else. You are not selling to Redfin in that transaction, no matter which fee tier applies.

RedfinNow: The One Time Redfin Tried Buying Directly

Redfin did try being the direct buyer once. RedfinNow, launched in 2017, purchased houses directly from sellers, the same model Opendoor still runs, then resold them. On November 9, 2022, Redfin's own CEO told the company in writing, 'We're laying off 862 brilliant, loyal people and also closing RedfinNow.' In a filing with the Securities and Exchange Commission the same day, Redfin called the shutdown 'a strategic decision we made in order to focus our resources on our core businesses in the face of the rising cost of capital,' and projected the division would lose $22 million to $26 million in 2022 alone. If you're wondering whether that program quietly came back, it didn't: Redfin has not reopened RedfinNow or announced a new direct-purchase program in the years since, including as of today.

Two Ways Redfin's Site Still Points You to a Direct Buyer, Neither One Redfin

Two things near Redfin's name can still put a direct buyer in front of you, and neither one is Redfin itself. First: since a 2019 partnership, sellers in select markets can ask Opendoor, through a button on Redfin's own site and app, to make a direct purchase offer alongside Redfin's listing estimate. If Opendoor responds, the money and the contract are Opendoor's, routed through Redfin's platform, not issued by Redfin. Second: as of July 1, 2025, Redfin itself became a wholly owned subsidiary of Rocket Companies, the parent of Rocket Mortgage, in an all-stock deal worth roughly $1.8 billion. That changed who owns Redfin's stock. It did not change what Redfin does for you as a seller: a listing and an agent, not a direct offer from Redfin. As recently as May 19, 2026, Rocket and Redfin rolled out a joint homebuyer savings program worth up to $20,000, built from Rocket Mortgage lender credits and a Redfin commission discount for using a Redfin agent and Rocket financing together. That is a discount on a traditional, agent-assisted purchase, not a new version of RedfinNow.

How Cash Flow Deals Actually Buys a Florida House

A Florida seller asking whether Redfin buys homes really wants one thing: someone who will put a number in writing and close. Cash Flow Deals is built to answer exactly that.

Cash Flow Deals is a Florida real estate investor that locks in a net price for a seller's house before repairs are scoped, using a novation-based, flat-fee process arranged through its licensed FL brokerage partner, Silver Door Realty - not a traditional listing, and not a brokerage itself.

Think of it like a relay handoff, not a resale: the closing paperwork passes to Silver Door Realty's team while the net number you agreed to stays exactly what it was on day one, with no buyer's agent, no open-market listing, and no second company like Opendoor standing between you and the number.

Cash Flow Deals Offer Process:

1. Cash Flow Deals reviews your house directly and sends back a written net-price offer, typically within 24 hours. No listing, no agent search, and no third-party website required to get there.

2. You compare that number against what listing through Redfin, waiting on an open-market buyer, and paying a commission would actually leave you with.

3. If you accept, the file moves into the novation process with Silver Door Realty, and Cash Flow Deals is the buyer of record, not a company routed to you through someone else's website.

The one exception: if something structural surfaces that was not visible or disclosed before we signed - foundation issues, hidden moisture, old wiring, cast-iron drain failure - we re-cost it and bring the number back to you. You decide. You can walk away. We disclose what we know at offer time so this almost never happens.