How to Price Your Home to Sell

Price From What Sold, Not What's Listed

Decide which homes set your number before you pick one. That means homes like yours that sold, not the ones still for sale.

Our view: an asking price isn't a sale price, so your number should come from what similar homes actually sold for. Redfin's August 2026 figures show the gap. That month, 59.5% of homes sold nationwide went for less than their original asking price, by Redfin's seasonally adjusted count, and Redfin says that share has held steady for the last year and a half. On average, homes sold for 96.4% of their original list price.

Condition has to match too. Our view: buyers walk when the price doesn't fit the condition they see in person, so compare your house with sold homes in the same shape as yours, not with the one that was just redone.

Choose Your Side of the Round Number

If the sale price is what you're after, list just under the nearest round number.

Asking prices bunch up around round numbers. In a 2014 study in The Journal of Real Estate Finance and Economics, more than 75% of the homes in the sample had a round or just-below asking price. Homes listed just below a round number were tied to the biggest discounts in negotiation, the authors found, but their higher starting prices more than offset that.

The same two researchers compared prices like $199,900 and $200,000 in a 2015 study in the Journal of Housing Research. Buyers leaned toward the just-below price. Round-priced homes sold significantly faster and at a smaller discount from list price, but the just-below price still brought the highest sale price relative to the home's underlying value. A 2016 Florida Atlantic University release says the research looked at 1,000 buyers in Virginia considering a pool of more than 370,000 listings.

So you're trading time for price. Our view: among homes like yours, the best value draws the most buyers, fastest.

Set Your Price-Cut Trigger Before You List

Decide now what a slow start will make you do. Set your plan before you put your home on the market.

Price cuts are at a four-year high. In September 2026, 20.8% of homes advertised on Realtor.com had a price reduction, up 0.9 percentage points from September 2025. That's the highest share for any month since October 2022, and the highest for a September since 2018, in Realtor.com data that starts in July 2016. Redfin's count gives the timing: homes that went under contract in August 2026 had been on the market a median of 50 days first. In the Jacksonville metro it was 68 days.

Our view: the first weeks of buyer interest and offers help you assess your price. Little interest may mean your price is off next to the homes buyers do want. If you decide to change it, base your new price on sold homes in the same condition.

You can also start with two written offers from Cash Flow Deals: the Fast Cash Offer and the Premium Cash Offer. You choose. With the Fast Cash Offer, Cash Flow Deals buys your house as-is and closes at our as-is number. You make no repairs, and our team makes one walk-through. With the Premium Cash Offer, a pre-approved FHA or conventional buyer we already have, ready to go, pays more and buys directly from you.

For Premium, you sign with us at a number you agree to and let us bring in a buyer in our place. Buyer visits are scheduled ahead and take 10 to 15 minutes. Your buyer signs a new contract directly with you. Their lender funds the purchase, title transfers once, and we're paid as a separate line item on the closing statement.

We cover repair costs, and we figure out a way, so nothing comes out of your pocket. On Premium, only what your buyer's lender requires gets fixed, with repair costs settled from the sale proceeds, from our share. Fast Cash buys your house as-is. For either offer, the number is agreed before any work starts, and it changes only if you agree. The one exception: if something structural surfaces that was not visible or disclosed before we signed — foundation issues, hidden moisture, old wiring, cast-iron drain failure — we re-cost it and bring the number back to you. You decide. You can walk away. We disclose what we know at offer time so this almost never happens.

If your Premium buyer's loan falls through, that is our problem, not yours, and you can still take the Fast Cash Offer at its own number. You can compare the Premium Cash Offer with that separate as-is option before deciding.

The Fast Cash Offer has an inspection period of 15 business days. That 15 business days is an inspection period, not a closing promise. The existing closing window is 45 days or less, on a date you help pick; your written contract sets out the timing for the offer you choose.

Our view: the higher Premium number comes from a pre-approved buyer financing the purchase with an FHA or conventional loan and buying directly from you.