We use staging on the properties when selling the properties that have been remodeled for retail prices or when we have a property available to be leased. When preparing a home to be viewed by potential buyers you want the property to be as attractive and appealing as possible. One effective way of doing this is to stage the property. Home staging makes the home exceedingly appealing to the highest number of potential buyers and helps to sell the home quickly and possibly for more money. Staging techniques focus on improving the home’s appeal by transforming it into a welcoming and attractive product that anyone might want. It draws in the viewer and creates a feeling of comfort and joy and makes the viewer want to buy and live in the home.
Staging is a way to show off the potential value, use of space, and designing and decorating ideas that can transform a house that would normally look small and ordinary into a home in which the rooms look larger and the entire living space more luxurious and alluring.
Staging needs to be seen as an investment in the property because most professionally staged homes actually do sell faster and generally for the asking price or sometimes even above. Depending on the type of property and the selling price, whether it is a high end property or low-income one, you might be able to stage the property yourself or hire a professional stager do so. A great stager has the ability to use their creativity and what is in the home to make it more appealing and attractive.
Staging is done by removing most items if the home is still occupied, and adding certain types of furniture, window coverings, carpeting, lamps, etc. Each room is decorated to clearly show the function of that room. Moving or removing items can make a huge difference on how the space looks and works, making it easier for buyers to visualize how they themselves can use the space. Very few home buyers can actually visualize a homes’ potential, which is why trying to sell a vacant property is just as difficult as selling a cluttered one.
So when you begin to stage the property if not using a professional staging service, give the entire home a thorough cleaning. Clean everything, even those things that you think a potential buyer or investor would never notice, because they will. De-clutter everything. The less stuff there is around to pull the buyer’s eyes away from the house, the better. Make it look clean, open, and inviting. Counters and other surfaces should be kept clear of items and any furniture that isn’t needed removed.
Keep colors simple and sedate. Purple bathrooms and bright red kitchens are a no-no and will just assault the eyes of viewers. Colors have to blend in with everything else. Coffee colored walls with bright white trim is soft and inviting. Beige may be boring but is a neutral color and goes with everything. You want buyers to notice the room, not the color of the walls. A fresh coat of bright, neutral paint will enlarge the room visually and make it feel airy and more spacious. Bright throw pillows and fresh colorful single-flower arrangements will get noticed.
Take notes on the flow of the room. Ensure each room is set up for what it was originally designed for. For instance, do not show the dinning room being used as an office space or a spare bedroom as a storage room. Keep the flow going by making sure there are no obstructions in hallways, doorways, etc. Simple is best and always shows off the square footage better which is exactly what potential buyers are looking at.
De-personalize the home. Make sure there are no personal photos, collections, and knick knacks. Buyers don’t want to be distracted by someone’s collection of state spoons or their Aunt Marjorie in her Sunday best. They want to see the bones of the home.
One of the easiest ways to stage a room is to accessorize it well. A small stack of books on the coffee table or some appropriately displayed art on walls or above a fireplaces make the space look nice and homey. Make sure you don’t over-accessorize. It needs to be tasteful and minimal.
Warm lighting and well-placed mirrors can make the home feel bright and inviting and make it seem even bigger, especially if you put mirrors over the fireplace and along hallway walls. Table lamps and overhead lighting like chandeliers and sconces will brighten rooms and add some flair.
Remember that warm inviting scents will titillate the senses and pique fond memories for buyers. The old wives’ tale of baking cookies or pies and letting the scent waft through the house really is true. But a safely placed candle or air freshener will work almost as effectively. And don’t neglect the outside of the home either during your staging. Curb appeal is a large part of staging and you need pull the weeds, mow the grass, and trim the shrubs, trees, and bushes. If viewers don’t like how the house looks on the outside then they are likely not interested in looking at the inside.
Staging is an important part of getting a home ready to show. Don’t neglect this crucial task. The better you can stage a property the faster it will sell. If a buyer likes what they see, they will want it. Make it attractive and alluring to every single potential buyer who will walk through the home. From a small bungalow to five bedroom three story with an indoor pool, staging will make any home look even better.